Reviving Overdue Recalls

01. The Challenge

A regional dealership in Midland, Texas, faced a significant issue with over 3,000 overdue recalls in their system. These unaddressed recalls not only represented lost revenue opportunities but also posed potential safety risks for their customers. The dealership lacked the tools and strategies to effectively identify and engage with these vehicle owners, leading to low service department activity and diminishing customer trust.

02. The Solution

Recall Rabbit implemented The Hare Program to address this challenge head-on. Using our data-driven platform, we:

• Scrubbed and analyzed the dealership's DMS for high-value recall opportunities.
• Generated a targeted list of vehicle owners with unresolved recalls.
• Executed a multi-channel outreach campaign, including emails, SMS, and phone calls, to engage customers.
• Provided the dealership with monthly performance reports and ROI tracking.

03. The Result

Within 30 days, the dealership saw a dramatic increase in recall repair completions. Over 2,500 recalls were resolved, generating an additional $400,000 in service revenue. Customer satisfaction scores improved significantly, as owners appreciated the proactive communication and swift service.

The dealership's service department experienced a 40% increase in activity, positioning them as a trusted leader in recall management within their community.